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Had you told us that Sarah Jessica Parker not only has a signature perfume, but has one that racked up $57 million in sales, we'd chuckle lightly and explain how that was simply impossible, as no woman in her right mind would spend a red cent to smell like a well-heeled Manhattan dowager with a documented drinking problem. (Who can keep straight where actress begins and character ends after six seasons?) And yet, nestled in a Forbes slide show covering the bestselling celebrity fragrances of all time, is that astronomical sum—what Parker's Lovely earned in 2006 alone.

Close behind, however, is Britney Spears's Curious, a $55 million-seller that gave the singer's fans the opportunity to dab a little magnolia-and-jasmine-infused desperation behind their ears before tucking their own kids into bed for a jacuzzi-prowling night on the town.