Are iPhone owners like a battered wife who thinks that her husband knocks her around for her own good? "Apple users are still blinded sheep. The common teen or geek wannabe will still yearn for the iPhone. Besides, I'd venture that the overwhelming majority of iPhone users DIDN'T tinker with their phone and therefore won't be affected by the bricking issue. And, after shelling out $400 for a phone, they're psychologically locked into defending the product." [AdAge]