Auren Hoffman's fine whine
In vino veritas, the college kids say. But Auren Hoffman doesn't think there's much truth in wine. The entrepreneur rails against the practice of collecting and drinking wine in a recent blog post, going so far to call it — well, we'll just let him speak for himself:
In fact, it is a scam. I'm not saying wine is totally useless and that no one likes it ... but I am saying that the great majority of people that like wine, like it because so many other people around them like wine. In this case, the Emperor might have some cloths, but it ain't more than a speedo and some sandals.
We think that wine, with its ability to bring momentary but powerful self-confidence and a tendency to make the whole world seem a lot easier to deal with, is far less of a scam, no matter what price you pay, than other projects. Like, say, Hoffman's reputation-evaluation startup Rapleaf. So, we leave it up to the readers. What do you think is the bigger scam, Rapleaf or wine? Vote in our poll, after the jump.
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