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Obviously unaware that fashion trends in Second Life tend to be less "chic" and more "chicken," Giorgio Armani has opened up a store in Second Life. Well thank jeebus. Now avatars can get decked out in Armani duds — horridly pixelated Second Life versions of them, anyway — and if they so desire, connect directly with the online store to spend money on actual goods. Mr. Armani, you may have a sense of style, but you don't have any business sense. The people who hang out in virtual worlds aren't the type to wear your clothes — let alone fit in them. And by buying into the metaverse hype, you're just postponing the day Second Life goes out of style once and for all.