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Let us makes sure our feelings about this week's sponsors are perfectly clear: if they ever decided to leave us, their loss would be anything but "completely immaterial" to our emotional bottom line. If you'd like to advertise on Defamer and earn our undying love and admiration (at least until the checks stop showing up), see this page.

Special thanks to: American Apparel, Annie Lenno, Bravo, Crown Publishing, CNN, Crunch, The Darjeeling Limited, Dirty Sexy Money, Evian, Good Luck Chuck, KT Tunstall, Mandalay Bay, TMZ, VW