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You would think that relentless self-promoter Jason Calacanis would take advantage of the attention he's receiving for his TechCrunch40 startup conference and use the spotlight to further push his new project, people-powered search engine Mahalo. You'd be wrong. Mahalo's sole contribution to TC40 is a Mahalo-branded baseball hat in the conference schwag bag. Why? Because the sharer in Calacanis wants the attention on the actual participants... and because Mahalo needs no promotion. That's right. The mere suggestion that Calacanis would promote Mahalo or that Mahalo even needs promotion is "so silly." Calacanis says, "We're in 'put your head down and make the product great' mode and we will be for the next four years." Indeed, Jason. We agree that Mahalo needs no promotion. Now please stop pitching Mahalo in search engine presentations, conducting interviews about the company, and signing blog comments with "Mahalo" for the next four years. Sadly, we suspect his no-promotions promise is just as binding as a Robert Scoble blog break.