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Maybe New York magazine had it right: Could Apple CEO Steve Jobs be getting too cocky for his own good? In an interview with USA Today, Jobs tells people who shelled out $599 for an iPhone that's now selling for $200 less, "That's technology." In other words, tough titty. It's a heck of a marketing strategy, if you can call it that. Never mind that we basically agree with Jobs, and think smug iPhone buyers got what they deserved — Jobs could certainly have delivered the message with more tact. Another sign of how out of touch Jobs has become. In the interview, he reveals that he buys songs through the iTunes Store, even when he already owns the CD, out of sheer laziness. Life is rough when you're the billionaire CEO of Apple.