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As you head off on your long-weekend escapades, seeking to squeeze the final drops of fun out of the Historic Summer of 2007, take a moment to consider Defamer sponsors—this week's particularly—and how their various blue-chip products, services, and attractions might enhance your lives in the months to come. As always, if you'd like to advertise with us and reach the sharpest, most attractive demographic on the planet, everything you need to know is right here.

Special thanks to: American Apparel, Canon, Crunch, Evian, Flavorpill, Good Luck Chuck, HBO, Hot Hot Heat, Mandalay Bay, Showtime, 2 Days in Paris, VW, and Zune.