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I haven't seen the actual demographics, but I'd be shocked if TechCrunch's readership, like every other tech site, is anything but crushingly male. Which makes Valleywag reader Mark Mercado's sighting of an ad for Fashion Bug, the discount women's retailer, on the tech-review site quite curious. Either Federated Media, TechCrunch's ad representative, is getting desperate and selling space to so-called "remnant" ad networks — the Ross Dress for Lesses of the online-advertising world — or Fashion Bug, in a savvy move, is marketing to cross-dressing entrepreneurs so desperate to get TechCrunch editor Michael Arrington's attention that they're willing to doll themselves up like Julia Allison, the New York tartlet who made a recent Bay Area tour.