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Veoh, the overhyped, piracy-riddled online-video site, has hired Steve Mitgang, a former SVP at Yahoo. Mitgang, one of the myriad of Yahoos who's taking credit for its Project Panama online-ad system, may be a suit well-suited to make Veoh friendlier to advertisers. Not an easy task.

First step: Figuring out how to shut down increasingly crafty uploaders, who are putting copyrighted shows on Veoh and labeling them with nonsensical names to escape the reach of movie and music companies' takedown notices. And to do so, he'll have to batttle former CEO and founder Dmitry Shapiro, who's becoming Veoh's "chief innovation officer." As such, he'll no doubt continue to mouth platitudes about respecting copyright — and then come up with "innovations" like VeohTV, a piece of software which makes it easy to grab video from anywhere on the Web and store it on a user's hard drive, where, again, it's hard for media lawyers to find it.