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We've finally found a way to make our Rupert Murdoch roundups of any interest to the general public! If (when) the News Corp. titan completes his takeover of Dow Jones, he'll have the right to rename the Dow Jones Industrial Average. Would he? The Street.com seems to think so? But what would he call it? The best we can come up with is the "Suck It, James Ottaway Industrial Average," which is not very good. Please leave your alternatives in the comment section!

Elsewhere in the Murdochracy: The Bancrofts will meet Monday to publicly agonize over Murdoch's bid before deciding, what the hell, they'll take the money. The decision should come in about a week.

Rumored candidates for the board set up to preserve the Wall Street Journal's editorial independence include former Solicitor General Theodore B. Olson, who, you'll remember, argued Bush v. Gore for the Bush family. You couldn't make it up.

The Times reports that Journal employees are worried about Murdoch's impending arrival. Here's how effective they've been in conveying their dismay: "The anti-Murdoch forces enjoyed one of their brief lifts on June 29 when The Journal reported that Leslie Hill, a Bancroft family member, had grave reservations about selling to Mr. Murdoch. Someone enlarged The Journal's dot drawing of Ms. Hill, a retired airline pilot, adding the words "I Fly with Leslie" above her face. Copies of the makeshift poster appeared in Journal offices around the country." Wow, such a harsh pronouncement. What agitprop! Good luck, kids!

The S.E.C. announced plans to "file civil charges against Dow Jones & Co. Inc. board member David Li over an insider trading probe linked to News Corp.'s bid for the media company."

In the Guardian, Dan Kennedy, who has observed Murdoch's antics in Boston, where he once owned the Herald, predicts that "Murdoch will not destroy the Journal. But despite the editorial-independence agreement he's signed, he'll interfere - just as he did at the Times of London and the New York Post, to name two other papers where he made similar agreements. Not only can't he help it - he doesn't even understand there's a problem."

But mostly we're about the new Dow Jones Industrials name. The Fair 'n' Balanced Index? Mo' Money, Mo' Great Stocks? Help us out here.