James Brady is not easily shocked, but in his recent Forbes column, he admitted to surprise about the subject of George Steinbrenner's alleged senility.

A friend tells me The New Yorker's recent Howard Rubenstein profile had alluded to the PR man's utterances on behalf of a fading Steinbrenner, but I must have missed the deeper significance. Steinbrenner's "dementia" truly came as a shocker.

There's a pretty obvious joke to be made here about Brady's own senility, but we're feeling semi-charitable this morning, so we'll skip it. Anyway, this isn't exactly news. Finally, if you're scoring at home, the most significant name Jim drops in this column is Elaine Kaufman. Dude's slipping.

A Steinbrenner Dilemma [Forbes]