'Transformers' Scaling Back Local Promotional Blitz
Having already blown untold millions of promotional dollars into 300-foot-long, building-sheathing Transformers prophylactics and custom-built Lamborghini-bots that will assist director Michael Bay in his premiere night groupie-acquisition plans, DreamWorks has apparently run through most of its advertising budget, and must now settle for more modest local campaigns for its upcoming blockbuster. While forking over some petty cash to slap some decals bearing Bay's unofficial catch-phrase on an economy sedan (would it have bankrupted them to buy the car new hubcap?) obviously lacks the sizzle of the aforementioned, flashier efforts, the strategy nevertheless did successfully raise the release-date awareness of at least one cameraphone-carrying Defamer operative passing through the parking lot of the Burbank Staples where it was parked earlier today.
After the jump, a photo of the car's equally stunning rear bumper:
