CHILDISH staffers at the "Today" show have been reduced to homophobic name-calling about their rivals at "Good Morning America" - Diane Sawyer, Chris Cuomo, Robin Roberts and Sam Champion. A network source says, " 'Today' staffers, from top to bottom, executives to interns, refer to 'GMA' as 'Gay-MA' " and snicker about the hosts. "GMA" has been gaining in the ratings on No. 1 "Today" and cut its lead in half. For their part, the "GMA" folks are said to refer to "Today" as "Yesterday." Reps for both shows declined to comment.

See, this is the reason "Today" will eventually fall to "Good Morning America" in the ratings race: Lack of imagination. Everyone knows it's "GMGay." Idiots.

Sticks & Stones [NYP]