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Apple, frequent protector of its brand and copyrights, is requesting that shops remove posters with this image, an advertisement for Ann Summers' iGasm, a sex toy for women which vibrates to the beat of your music player's tunes. According to the British tabloid News of the World, CEO of Ann Summers, Jacqueline Gold, is taking it in stride: "Perhaps I can send them an iGasm to put a smile back on their faces!" Perhaps Ms. Gold hopes to reach an agreement with Steve Jobs similar to the one he reached with Cisco over the use of the name iPhone.