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As Shrek, DreamWorks' Great Green Hope for a profitable summer, continues to find himself the bearer of mixed nutritional messages aimed at the roly-poly youth of America, corporate partner/child-obesity public enemy #1 McDonald's has found a workable solution that will allow kids to indulge in guilt-free Shrek Happy Meal snacking:

A Happy Meal with Apple Dippers, all-white-meat chicken McNuggets, and low-fat milk will be featured in television commercials and on posters in McDonald's restaurants. Shrek will also appear on packaging for the milk and apples. [...]

McDonald's will also use Shrek to promote physical activity through games on its Web sites that require both online and offline play, Dillon said.

While undoubtedly some innovative and effective ideas will be conveyed through the Shrek interactive fitness campaign, we think that ultimately the key to unlocking healthier eating habits among America's youth lies in the single zero-calorie draw in every Happy Meal: The toy. We doubt any child will even notice they're being plied with smarter food choices as they excitedly unwrap the Puss n' Boots My First Glucose Monitor and Donkey's Own Bodyfat Calibrator included with every purchase.