Newsweek editor John Meacham thinks online readers are different from print readers. He recently addressed Samir "Mr. Magazine" Husni's journalism students at the University of Mississippi:

Meacham said "people do not read long form on the internet. 500 words is the max. An average cover story of Newsweek is 4,000 words, so it takes eight pages on the web." Meacham asked the students to guess the percentage of viewers/readers who go from page one to page two on the web. "80% DO NOT... they drop before they flip to page two." And how many stay until page 8 on the web with the story, he asked and quickly answered, "My mom will be the only one."

Hey, we stopped reading on page one this week too, because we were bored witless. Oh and also?

Just checking. See? Screw you, Meacham, people DO TOO click through!

God and War: Newsweek's Meacham "favorite things" and other words of wisdom [Mr. Magazine]