"I love to read what people are saying about me."
NICK DOUGLAS — So says Guy Kawasaki in a video interview (embedded below). The man who marketed the first Mac now markets himself on his blog, which is the only blog he regularly reads. In fact, the only way to get read by Guy is to talk about him: "I do, obviously, have my reader set up to check for instances when [blogs] mention me." The self-evangelist even admits to religiously checking his rank on the blog search site Technorati. "I really care... I don't think it's because I'm insecure, because I'm not insecure."