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There are a number of ways to get a mention on Gawker, but two in particular always work. Your first option is to spend a couple of years assembling a vast pool of talent and pouring untold resources into a project which culminates in a 328 page magazine that requires our editors to spend hours reading and providing shallow but lengthy analysis about it. Your second option is to print up a cookie with our name on it for your launch party. The brains behind Portfolio chose to do both. We're still not sure which was the better investment, but at least now we know what we're throwing up after lunch today.

Previously: We Read 'Portfolio' So You Don't Have To