Flip.com Working Furiously To Avoid Total Failure
Conde Nast's Flip has a new plan to get teenage girls to visit the site and make some pretty Flipbooks: bribe them! Between now and May 31, anyone signing up on the site will be automatically entered to win a $25,000 college scholarship. Not only that, but the site will also be giving away a laptop computer each week,. Sadly, there's a catch: "To win a laptop, girls must create one or more Flipbooks on the Flip Web site. The more Flipbooks created by each member, the greater their chances are of winning during one of the weekly prize drawings." Get cracking, so Flip doesn't fail! We're also enjoying the way that Flip describes itself in the press release that went out today.
Creating and viewing Flipbooks is the heart of Flip. Users can upload their own photos, songs, and videos as well as choose from a large collection of stickers, wallpaper, animation, and music provided on the site. Flip members can draw, write, add a sound track, rotate and size elements, add pages, and even choose page transitions.
The result is a more powerful and personal way for girls to express themselves than anything else currently online. The site is already populated with a diverse array of engaging Flipbooks that focus not only on the typical aspects of being a teen but also on careers and activism, such as one Flipbook about Darfur and another on the presidential candidacy of Barack Obama.
Teenage girls, so aware these days. It's like a generation of mini-Angelinas is sprouting up all around us.
