The theatrical release of David Arquette's The Tripper is soon upon us, the first horror movie to our knowledge to feature a Ronald Reagan-impersonating ax murderer (not counting 1953's criminally overlooked Bloodbath For Bonzo). As a low-budget horror producer without joint access to his far more successful wife's bank account, Arquette is always on the lookout for creative viral marketing ploys that cost no more than the price of four quickly pounded Cape Cods: Behold, then, this remarkable feat of bladder-relieving chirography made available on the movie's MySpace page, in which Arquette scrawls the title upon a New Orleans sidewalk in one fell piss. It's an admirable example of out-of-the-pants promotional thinking, made all the more impressive by the knowledge that Arquette is simultaneously contributing his small part to the re-beautification of areas hit hardest by Hurricane Katrina.