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Oh, we knew reality TV semi-star Lauren Conrad wouldn't let that New York intern Emily Weiss get her down! (When Emily showed up on an episode of The Hills at the Teen Vogue offices, she was totally all like super-intern, and LC got jealous and rolled her eyes at her.) Today comes the news that Lauren is starting her very own clothing line. Just like Mary-Kate! After all, the press release informs us that "her fashion has inspired a generation of young viewers with its California chic look of flirty dresses and trendy tops usually complemented with a signature headband." Yes, we've seen that look before; we usually call it "heinous." Even more confusingly, the line will premiere not in stores, but online, tonight, in the "Virtual Hills." Because the "real" Hills is, you know, real.

MTV Teams with Lauren Conrad to Introduce First-Ever Virtual and Real-World Fashion Line, Taking Personal Expression to Entirely New Level [PR Newswire]