Representation For Jennifer Love Hewitt's Rack Currently Seeking Endorsement Deals
After the somber mood of that last post, we thought everyone could use a little cheering up, which we were going to elicit through highly manipulative but nearly foolproof means: posting this photo of a baby otter from the LAT, and calling it a day. But then we stumbled upon something even more delightful: a bra commercial starring recent Oscars fundraiser fuddy-duddy Jennifer Love Hewitt, and prominently featuring her legendary, paranormal-activity-channeling rack. The ad's plot: Rack has rock n' roll attitude! Because Rack can't get comfy! Rack needs the Hanes All-Over Comfort Bra! Phew—Rack's happy now. (For a fascinating look at how this all came together, watch this behind-the-scenes video.) With their tagline downgraded from "Wait 'til we get our Hanes on you," to the somewhat less sexual-assaulty-sounding, "Look who we've got our Hanes on now," we think you'll find Hanes's latest campaign the perfect, perfectly SFW way to kick off your breast-ogling weekend early.