There's a new ad campaign designed to convince Europeans that, due to our crappy exchange rate, New York is a cheap place to visit. But that's not all:

An international ad campaign in the works, a first for the city, will try to dispel two other stereotypes: that New Yorkers are exceptionally rude, and that crime is rife in the city. Mr. Fertitta said he would rather foreigners picture "Sex and the City" than "Law & Order."

Known internally as the "Sluts, Not Nuts" campaign, the ads are expected to show representative scenes of New York life that include "horse-faced woman drinks Cosmo at opera," "horse-faced woman drinks Cosmo at cupcake place," and "horse-faced woman drinks Cosmo while typing newspaper column and reading it aloud." See ya soon, Frenchies!

Remaking the City's Image, With 50 Million Tourists in Mind [NYT]