Microsoft looks at Revver, respectfully declines
Perhaps disturbed by the collective yawn that greeted the beta launch of their video-sharesite Soapbox, Microsoft is manifesting an interest in buying out an established site — such as Revver. The MSN goons were reportedly sniffing around Revver's office last month to see what they could stripe-mine in terms of tech and personnel. But the takeover amour must have cooled, as nothing further occured. For his part, Revver CEO Steven Starr declared:
Revver is not for sale. We believe we are in the right place at the right time with the right technology, and we continue to focus on enhancing the Revver service and forging new distribution deals.
Plus there's always next year's Emmy awards.