Five Across cost Cisco $30 million?
Earlier this month, Cisco bought Five Across, makers of social media add-on Connect Community Builder. Marc Canter of Broadband Mechanics pegs the purchase price at $25 to $30 million, which seems like much too much for a two-and-a-half-year-old startup with 1 product and 11 employees. More than meets the eye? Explain.