'The Number 23' Campaign: Now With Chilling Tragedy!
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A tipster forwarded us one of the latest offerings from New Line's Google News Alert-inspired marketing effort, designed to instill in its mass e-mail recipients a reflexive, bowel-loosening dread of the mysteriously recurring number soon bedeviling a paranoid Jim Carrey at a multiplex near you, one which is sure to win the studio's team a Best Use of a Frozen Dead Baby In An Online Campaign at next year's Flackies.