Gary Ruplinger: The Aleksey Vayner of Social Media
"Hi. My name is Gary Ruplinger. You've probably never heard of me. And that's not an accident." No fucking kidding. Unfortunately for you, dear readers, that's about to change. Ruplinger, a self-styled search engine optimization svengali, comes to us by way of Pronet and a small swarm of moderately angry bees tipped over by Jason Calacanis. Ruplinger advocates gaming social media sites any way you can, a la multiple Digg accounts or other skullduggery, in order to get maximum linkwhoreage. But really, it's all in the delivery: the reedy voice, the offensive goatee, the uncontrollable facial twitch. Note the misspelling of "blueprint" in the first appearance of his site logo. Enjoy, if you dare.