This image was lost some time after publication.

Blogging Bravo executive Andy Cohen's new web-based kaffeeklatsch, Watch What Happens, premiered last night after a particularly dramatic episode of Top Chef, in which misunderstood foam-making genius Marcel Vigneron was [spoiler!] overpowered by unfortunately named fellow contestant Cliff Crooks in a forced-head-shaving prank gone horribly wrong (in that Marcel's Wolverine do emerged relatively intact). Instantly, Cohen—until now a notoriously reclusive, outspoken voice of the blogowaves—was catapulted into the upper echelons of video podcast notoriety, thusly bringing him one step closer to his goal of mainstream celebrity, and possibly even becoming the new face of Lancôme.

Poised and relaxed in front of the web cameras, on a set for which seemingly every expense was spared, Cohen was not afraid to ask the tough questions as Chef co-judge Gail Simmons looked on, bored. (For a less austere, "corporate" Cohen, check out his appearance on The WOW Report's Ring My Bell.) We only hope the next step involves the greenlighting of his own, legitimate reality show, rounding out a trifecta that began with Bravo's recent announcement of vehicles for Paula Abdul and Project Runway's Tim Gunn, in which cameras will follow, "day-in-the-life" style, the adventures of a TV executive who's committed to pursuing his lifelong dream of becoming on-air talent.