Great Moments in Journalism are submitted by readers, and can be sent to this address. Today's Moment comes from the Chicago Sun-Times and is a cautionary tale as to why sometimes it's better to just give a straight lede, rather than fucking around.

This year, Mr. Adam Monk, the Sun-Times' stock-picking monkey who has beaten the market for four years running, is into erectile dysfunction. He's also into syringes, women's clothes and fresh fruit and vegetables. But don't get the wrong idea.
These are the businesses of Mr. Monk's latest stock picks, made last week exclusively for the Sun-Times.

Holy shit, didn't see that one coming!

Primal picks [Chicago Sun-Times]