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We've grown to love VW's safety-conscious ad campaign because now that we've figured out what always happens in the middle of these commercials, we can, for the first ten seconds or so, relish the fact that a carload of annoying hipsters is about to be blindsided midsentence. The only drawback we can see is the fact that they're actors and won't have to deal with the insurance ramifications that come afterward.

The conversation goes on longer than in previous ads, which lulled me into believing it was something new, and then just when I let my guard down ... WHAM, they get T-boned like in the previous ads, with bodies and glass flying around the interior.

We propose a new wreck filmed from the perspective of the drunken SOB flying headling into the intersection.

Ads We Hate [Slate]