How to Pitch: Jennifer 8. Lee
It's been awhile since we've reveled in the wise words of Jenny 8. Lee, she of Man-dates, multi-city birthday extravaganzas, and books about the history of American Chinese food. But fear not, Jenny-watchers: She's imparted her wisdom to that august trade association, the Publishers' Publicity Association. We can all rest a little easier knowing that she "would like it if publicists married pitches w/trends in society." Sure does make pitching the Styles section a whole lot easier, doesn't it? More of her publicity needs and wants after the jump.
Jenny's Interests/What she looks for:
* She will only cover a story if it is relevant to the NY, NJ, CT area
* Jenny would like it if publicists married pitches w/trends in society
* She asks to please sound intelligent when pitching
* Jenny wants publicist to be familiar with her style and interests and know what she's written about
* She likes to get tips of what's going on and to be "in the know" about topics other than booksOther information:
* It's best to email and follow-up with a phone call
* She would do a piece around an author's website if it was very creative and interactive
Publishers' Publicity Association November newsletter [Publishers' Publicity Association]
Earlier: Gawker's Coverage of Jennifer 8. Lee