New Blog From Elizabeth Spiers To Target Underserved Chief Exec Market
Are you sitting down? Good. We've got some news that's going to shock and awe you: Dead Horse Media, Gawker founding editor Elizabeth Spiers' ever-growing stable of blogs, will tomorrow launch Supermogul.com, "another business site targeting C-level executives/management." (That's C-level as in CEO, CFO, CMO, which is a smart demo to target, since those are the people most likely to be surfing the web instead of doing real work.) Ms. Spiers says that the site will provide "more aggregation than gossip," and that, for the time being, she'll contribute items alongside the site's primary (and pseudonymous) author. Sounds good to us; who knows better than Liz what erratic, blog-reading company heads want to see on the Internet?
