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NBC demonstrates its ongoing commitment to struggling, behind-the-scenes- at-sketch-comedy-show programming, picking up 30 Rock for a full season after last night's ratings spike. [Variety]
The Office's John Krasinski join George Clooney in the romantic comedy Leatherheads, in which the two stars try to convince audiences that Renee Zellweger is sexually desirable enough to fight over. [THR]
Columbia and Scott Rudin acquire the screen rights to a still-unpublished "new take" on Cleopatra by biographer Stacy Schiff and producer Scott Rudin. Even though the book centers on Cleopatra as a "a firm ruler and military tactician" rather than as a sexbomb seductress, we wouldn't be surprised if the studio quickly determines that Angelina Jolie is "firm rulerish and tactician-y enough" to send out a big offer. [Variety]
Grey's Anatomy leads ABC to a Thursday night ratings win against the token resistance of CBS's CSI rerun. In other news, no one is watching The OC anymore. [THR]
· The Producers Guild will give Jerry Bruckheimer their Norman Lear Achievement Award in Television, celebrating the superproducer's unparalleled ability to land procedural after procedural on CBS's primetime schedule. [Variety]