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Apparently, the folks at Universal Tube & Rollform Equipment Corporation — manufacturer of fine, inscrutable tube-making machinery at utube.com — remain none too pleased with their newly wealthy and phonemically similar friends at YouTube.com. It doesn't appear a $3 million offer for their domain name is forthcoming, and their site only just crawled back online after mistaken YouTube traffic besieged and crashed their servers several times. Now UTube sues YouTube, with the former demanding the latter either stop using youtube.com or "pay the company's cost of getting a new domain name." And they want the $10 million gold-plated domain name certificate this time. With diamond sprinkles.

UPDATE: The Smoking Gun has the lawsuit paperwork, including amusing, angry emails from YouTube users who can't find their video clips among UTube's rollform equipment inventory.

Utube Sues YouTube [Public Eye]