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Gawker contributor copyranter sent us this photo of a new Steve Madden billboard, and our initial thought was, "Hey Steve, you realize those girls walking around Queens Plaza aren't part of some real life 'Derelicte' campaign, don't you?". But as it turns out, Queens is the birthplace of the Steve Madden brand and, according to Madden, "the new New York" (not that this helps explain the Long Island City reference in any way).

This revelation distresses us, as we now realize that during the three years we lived in Astoria, we lied every time we told someone we lived in New York. No, we were in the Eventual New New York. And at the risk of relinquishing our hetero man card, we quite liked the old big-head ads, and fashion ads that try to say stuff are a bit Kenneth Cole-ish for our tastes. Pretty shoes are best seen, not heard.

Memo Pad: Royal Capitalism... Celebrity Watch-Out... Beachside Read... No More Big-Headed Girls... (last item) [WWD]