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Oh, don't kid yourself, Amy, none of it is unwanted.

David Zinczenko, the Greatest Living Editor in the History of Men's Magazines, pops up in the Philadelphia Inquirer today for a profile that quickly turns uncomfortable when the whole muff-diving misadventure comes up. That's not Dave. Dave is all about men. And health.

Guys are much more open about taking charge of their health.Where once they bragged about bench pressing, now they are comparing cholesterol numbers. What's important is the magazine is growing and relevant. I'm keeping my eye on the ball.

Maybe that was the problem: Proper box-munching etiquette suggests you keep your head down.

Earlier: People Who You Should Never Let Go Down on You: Dave Zinczenko