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As the media gears up for HP CEO Mark Hurd (right)'s press conference today, armed with the news that Hurd was involved with the company's sketchy espionage, the San Francisco Chronicle quotes an analyst waxing metaphorical.

"People go by the cockroach theory: When there is one roach, there's going to be more."

HP bought the slogan and is already building an ad campaign around it.

Focus is on Hurd as HP stock price reacts to troubles [SF Chronicle]