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While we found Defamer doppleganger Defaker, NBC's attempt to virally promote Studio 60 through a blog that seems to report gossip about the show's fictional universe in the form of interminably long episode summaries, an uncomfortably accurate commentary on our own half-assed efforts in the medium, we did unexpectedly discover something on the site to occupy our time: the open comments section of their inaugural post, a weird place where messages indulging the blog's premise (seemingly both from NBC staffers and people willing to play along with the joke), reviews of the show's pilot episode, opinions on the site's execution of its viral vision (verdict: try harder if you're going to bother), and general ragging on Amanda Peet's acting ability uncomfortably coexist. Here's a round-up of our favorite examples from the past couple of days:

· I know Albie and Tripp were huge deals at Studio 60 back before they went big-time Hollywood movie mogul, but that's ancient history. Can they still bring the funny? And will Harriet still be on her A-game now that her ex is her boss? I'll be tuning in Friday nights to find out. Posted by: Swann | September 20, 2006 03:14 AM

· This is lame, you can't even get stills from the set? You had to use screengrabs? Get it right guys and put some effort into your viral-marketing bull.
Posted by: oliver | September 20, 2006 04:42 AM

· The show is awesome, and i'll definitely be tuning in, but this blog is sh*t. you know what you did? you hired an intern to paraphrase the episode. not even paraphrase, you yanked most of it from promotionals on the rest of the site. lame. and the fake comments from the universe of 'NBS-is-an-actual-station' exceptionally lame. like oliver said, put some effort into your viral marketing. get a *writer* to actually come up with a *new perspective* on the show/episode, and then maybe this blog might be worth following.
Posted by: lrugamall | September 20, 2006 07:35 PM

"Of course, Jack wasn't too happy with Jordan's brainstorm, but he had to kowtow to his new boss. Chick power, y'all!" Hang on, I thought he was her boss? He's the chairman, she's just the president. Posted by: Tina | September 20, 2006 10:28 AM

As Tina pointed out, whoever they hired to write this horrible blog didn't even understand the show. Jordan McDeere is not Jack Rudolph's boss, as was made very clear in the episode. NBC, If you're going to attempt a viral marketing campaign, at least have someone who knows what's going on proofread the copy before it goes up on the web.
Posted by: Dog | September 21, 2006 12:36 AM

I really tried to watch the pilot. I liked it until Amanda Peet showed up. I can't decide if she's a Mary Sue or slighty autistic. But she did make me lose all interest and watch CNN.
Posted by: maelys | September 21, 2006 06:43 AM

Wait, is this the one with Rachel Dratch?
Posted by: tranzuranique | September 21, 2006 04:08 PM

I love the show so much, I believe this blog is real!
Wait a minute... if this blog is real... and I'm writing in it... then I'm part of the world of this great show! YAY!
Posted by: I Love This Show!!! | September 21, 2006 08:08 PM

Aaron Sorkin, I'll be seeing you soon!
Posted by: Crack | September 21, 2006 08:30 PM

In the time it took us to compile this list, the blog has finally put up a second post that makes the quantum leap from straight episode summary into the voice of a blogger trying to convince everyone it's not "viral marketing bull for NBS," perhaps an indication they decided to fire the paraphrasing intern from launch day and handed the site over to an actual writer. We hope this change doesn't chase away commenter Crack, whose insights into the inner workings of the show will probably prove invaluable as the season progesses.