This image was lost some time after publication, but you can still view it here.

Self-styled advertising revolutionaries Ihaveanidea asked "actual witch" Heidi Reiss to concoct a "creativity potion" to help advertising professionals come up with exciting new ways to move these refrigerators, color TVs. Reiss claims to be a "white magic" witch — don't they all, and isn't that racist anyway? — but a disclaimer warns that the potion is for "external use only." Then on her own site, Reiss adds that "All potions are for entertainment use only." Well, which is it? Plus, it appears the creativity potion already existed in her magic bag of tricks, so there's no particular reason it's keyed into the very specific creative needs of ad folk. The fact that the ingredient "orange rind" somehow "represents success" shows that the ways of the witch are as mysteriously obtuse as ever. (Note that the potion comes with EITHER one small organza drawstring bag OR one individually handcrafted oak stand, the latter of which has a slot for holding your business cards.)

Ihaveanidea Commissions Witch to Forge Creativity Potion [Ihaveanidea via Adrants]