• Joel Stein calls Sesame Street's Elmo "an annoying tool." You see where we're going with this one. [LAT]
• Attention PR people: You have to get up pretty early in the morning to pull the wool over Rachel Sklar's eyes. (Here's a hint: mention "vaginas.") [PRWeek]
• Graydon Carter exposes the great fire hydrant fraud. [Young Manhattanite]
• Whatever Conde Nast is paying to get all this coverage for forthcoming money mag Portfolio, it's probably worth it. RELATED: Does anyone know the HTML code for that weird "f" they're using on the cover? [WWD]