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We feel dirty and used for even wanting to get to the bottom of what is obviously yet another viral advertising ploy because viral advertising makes us so very, very tired, but a reader alerted us to the appearance of a "mysterious" billboard on the corner of Sunset and Roxbury nearly identical to the one pictured, which is currently annoying the shit out of our NY-based siblings at Gawker. Boi From Troy has a blurry photo of our local version, and a commenter there additionally points out the totally expected fake-blog component of whatever it is that "Emily" and "Steven" are trying to sell us. Let us know what it's all about so we can launch an immediate, punitive boycott—unless, of course, a surprise twist reveals its connection to Snakes on a Plane, in which case we will succumb to our blogger's mandate to fall prostrate before it, and perhaps even post a YouTube video in which we sing clever songs about its virtue.

UPDATE: A tipster tells Gawker it's an ad for a CourtTV show, which seems just lame enough to be believable.