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The heads of Coke, Google, News Corp, Nike, Time Warner, and other moguls flew to Sun Valley, Idaho this week for an invitation-only retreat. Joining them were the founders of YouTube — hot properties to be sure, but terribly fresh-faced for this crowd.

Insiders say this is the boys' big chance. YouTube's Chad Hurley and Steve Chen (seen here not wearing pants) got invited so that between the white-water rafting and the barbecue (Rupert Murdoch looks so cute in his little "Kiss the Cook" apron), they'd sell the company to one of their camping buddies.

That's the point of Sun Valley outings, after all — Mike Eisner says that's where he agreed to buy ABC and the Family Channel when he ran Disney.

Sun Valley background: Annual mogul fest draws media friends and foes [Reuters]