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You're going to have to cancel your Wednesday lunch date at Michael's, just this once, because at 1:30 PM tomorrow Kevin Federline will be in Times Square (or so say the flacks — you can't expect K-Fed to know where he's going to be this far in advance). He will be joined by Sir Richard Branson, creating a Power Team driven to lobby for "penny awareness." Naturally, they'll also be promoting Virgin Mobile's Penny Texting plan, but who the hell uses Virgin Mobile? Pennies, however, are just small enough for Kevin to understand them.

***MEDIA ALERT***
***INTERVIEW / PHOTO OPPORTUNITY***

SIR RICHARD BRANSON AND KEVIN FEDERLINE TO SAVE THE U.S. PENNY FROM ANNIHILATION!

The man can't touch his own baby or make sure his wife brushes her damn hair, but losing the penny? That will not stand. Interestingly, one can schedule an interview with Branson, but not Federline — wisely, he is not permitted to speak. More details on this momentous occasion after the jump.

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Branson and Federline Lobby for Penny Awareness - Virgin Mobile USA Campaign Highlights New One-Cent Text Messaging Offer and Charity Penny Drive

WHO: Virgin Founder and Chairman Sir Richard Branson, performer and rapper Kevin Federline and Americans for Common Cents Policy Director Matthew Eggers unite to prove the value of the penny in face of its possible legislative elimination.

WHAT: Branson, Federline and Eggers show their enthusiasm for the nostalgic coin by highlighting the value of the penny and being the first to sign the "Save the Penny" petition to be presented to lawmakers in Washington D.C. Representatives from Virgin Mobile will be gathering signatures for the petition and collecting pennies for charity to show that the penny, alone or in numbers, carries weight and makes a difference. To demonstrate the power of one penny to its customers, Virgin Mobile introduces new Penny Texting, which offers 1,000 text messages for just $9.99 per month. And on a larger scale, all of the pennies collected on the "Save the Penny" campaign trail will be donated to The RE*Generation, a charitable movement dedicated to connecting young people with organizations working on the front lines of activism.

WHEN: Wednesday, June 21
Media Check-in: 1:00 p.m.
Presentation: 1:30 p.m.

SCHEDULED INTERVIEWS WITH SIR RICHARD BRANSON START AT 2:30 PM. MADE BY APPOINTMENT ONLY.

WHERE: New York City, Times Square

For more information please contact:
LaForce + Stevens
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