Shiloh Makes Money for Ronn [sic] Torossian
So much for ignoring someone until they go away: it's been some time since we dignified the existence of 5W Public Relations' cracky despot Ronn [sic] Torossian, and yet he refuses to fade into the ether. Case in point: he's managed to find a way to flack off of the most important event of the century, the birth of Shiloh Jolie-Pitt. Yes, Ronn knows that newborn babies are an incredible PR opportunity(!), and the parents shouldn't be the only ones who get exploit little cutesy-wutesy. That shirt Shiloh is wearing in her lucrative pictures? Why, it's designed by Kingsley and available at Belly Maternity — and it was delivered to Africa, courtesy of Ronn's carrier pigeons. SCORE!
After the jump, the press release gloats about "product placement at its finest," and Ronn reveals his plan to tattoo celebrity babies with his clients' logos.
5W PUBLIC RELATIONS SECURES THE TOP CELEBRITY PRODUCT PLACEMENT OPPORTUNITY IN THE WORLD - SHILOH NOUVEL JOLIE PITT
Product Placement at its Finest - Los Angeles Celebrity Product Placement Division of 5W Successfully Places Belly Maternity Product in the Most Anticipated Baby Photo of All Time
LOS ANGELES / NEW YORK - June 8, 2006 - 5W Public Relations, named the nation's fastest growing PR firm two years in a row, announced today their success of one of the most important product placement opportunities in the world - securing client Belly Maternity product to be worn in the first image published of the most anticipated baby of all time, Shiloh Nouvel Jolie Pitt.
According to New York Magazine, "Not since Jesus has a baby been so eagerly anticipated" and publications across the world are in agreement. Prices have gone through the roof in the past two or three years, and Alan Williams, head of celebrity agency Big Pictures, told Reuters: "The first pictures of Brad and Angelina with the baby are a massive opportunity."
The new born "T", hand picked by 5W Public Relations for Shiloh from the collection at Belly Maternity (www.bellymaternity.com) and designed by Los Angeles designer Kingsley, is a model of strategy, speed and persistence - and an example of PR done right. It was delivered to Africa.
"It's product placement at it's finest. I am very proud. It's a perfect reflection of our work. Consumer product placement is a huge component of any clients' public relations outreach. We are extremely proud of our entire consumer team who works tirelessly; making sure our clients products make it into the right hands," said Ronn Torossian, President & CEO of 5W Public Relations.
Belly Maternity is one of several clients achieving marketable success under 5W Public Relations Celebrity Product Placement and Mom and Baby Divisions of New York and Los Angeles. Other successful placements and celebrity product affiliations have included leading names such as Jennifer Garner, Gwen Stefani, Gwyneth Paltrow, Britney Spears, Heidi Klum, Melania Trump and Angelina Jolie; among many others.
ABOUT 5W PUBLIC RELATIONS
Headquartered in New York, with an office in Los Angeles, 5W Public Relations (www.5wpr.com ), the nation's fastest growing independent PR firm for 2005 & 2004, maintains practice areas specializing in technology, corporate, consumer, celebrity, entertainment, crisis communications, Investor Relations, event management and public affairs. Described by a leading PR trade magazine as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One," 5W's culture is aggressive, energetic, fast-paced and focused. The Company boasts a diversified client roster second to none, including: Fortune 100 mainstay EDS, Evian Bottled Water, NICE Systems, VeriSign, McDonald's Corporation, the 5th largest Internet travel agency, 530 store retail chain United Retail Group/Avenue Stores, The Pritkin Longevity Center & Spa, celebrities including NBA Star Jalen Rose, Lil' Kim, Ice Cube, Ciara, Nick Cannon and producer Scott Storch. The agency was named "Boutique Agency of The Year" by a leading PR Trade Magazine.