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Not wanting to rely entirely on Steve Jobs and his Pixar team of anthropomorphizing animation wizards to restore them to their former glory years of profitability, Disney is hoping to open new revenue streams by licensing their characters to an expanded range of products: supermarket dog food, for instance.

The iconic entertainment company, home to such famous canines as Pluto and Goofy, wants a piece of the $75 billion global market for pet products after a successful trial run of "Old Yeller" branded dog food at Kroger supermarkets. [...]

Cincinnati-based Kroger in April 2005 replaced a private-label dog food in its 2,500 U.S. stores with one branded by the 1957 Disney film pooch. Since then, it has become the store's best selling dog food, [Andy Mooney, head of Walt Disney Co.'s consumer products division] said. [...]

Disney is already investigating a cat food range with Kroger.

It's understandable that the company is eager to expand their pet product line to include
Cheshire Yum Yums and That Cat From Pinocchio™ Brand Kittie Litter: Consumer studies have shown the public has quickly developed an astoundingly high brand loyalty towards the Old Yeller kibble, with a near 90% awareness rate of the product's appropriately sentimental tagline ("Make Sure His Last Meal's A Good One!"), as well as to the bag's striking, iconic logo—the silhouette of a man with a smoking shotgun balanced on his shoulder, consoling a tearful boy.