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As a service to our readers on the Sony lot who might not be checking their inboxes as frequently as they should, we pass along this interoffice e-mail blast reassuring employees that their place of work has not, in fact, burned to the ground.

SPE Employee Communications 06/06/2006 09:08 AM To: SPE Employee Communications/LA/SPE@SPE, All SPE Lotus Notes Users - West Coast, Subject: Incident On Lot

You may have heard reports this morning of a fire on Stage 27 on the Sony Pictures Studio lot. We want to let you know that the fire has been extinguished, and there were no injuries. We are open for business today but we would appreciate it if you would refrain from visiting the fire site. We will continue to provide you with relevant information as it develops.

Thank you.

We can't help but note that that today is 6/6/06, which makes us suspicious that Fox might have felt that spreading some hellflame on a rival's turf would be a much more effective reminder about The Omen's release than some silly skywriting over Culver City. Arson really is the next logical promotional step.