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We don't know how we missed this till now, but apparently Mister Softee himself — 78-year-old James F. Conway Sr., who founded the ice-cream company 50 years ago with his late brother, William — died Sunday in Ocean City, N.J. For true devotees of his rich, creamy, truck-vended frozen delight, we'll point you to a memorial service scheduled for today in Haddonfield, N.J., down near Philadelphia, that you might like to attend. Not so much a fan? We'll point you to the same service — and suggest you sit in a car outside it, incessantly blaring a repetitive jingle. In tribute, of course.

Mister Softee Co-Founder Dies in New Jersey [1010WINS.com]