'Washington Post' Discovers the Wingman; Circ Keeps Falling

Why is it, newspaper people always wonder, that the younger generation doesn't read our product? Why do kids find us irrelevant, they ask. And why don't the special youth-targeted things we publish help attract them, the bigshots wonder.
Then newspapers publish things like The Washington Post's 2,000-word Style section discover of this exotic new being, the wingman! And still they wonder.
A Bud for the Ladies [WP]
That's It, Bring Back the Draft [Wonkette]