Le Cirque Is Back! Yippee!
It doesn't officially open, for normal people, for another week. But, even so, today is apparently New Le Cirque day in the New York press. The are nearly 4,000 tag-teamed words on the cover of the Observer about it — and, in fairness, about the Bloomberg building in which it resides. David Carr has another 1,500 words on the front of the Times dining section about the restaurant and its many opening parties. There's even a Carpetbagging-style video report on the opening party on the Times site, reminding us of both Le Cirque's fabulosity and why Carr became a print reporter in the first place. The message of all of this? That it's a big, very fancy, important restaurant for a big, fancy, very important people. That it's exclusive and in-demand, and high society is quietly calculating how to get a table and which table to want to get.
So we won't mention that when we called the other day, we easily got exactly the reservation we wanted for our parents' upcoming wedding anniversary, and we didn't even have to pretend to be big, fancy, or important.
Tower of Mike [NYO]
Le Cirque's Velvet Touch Returns to a Jeans Scene [NYT]